Andy Kelly/Unsplash

AI Artificial Intelligence

We take a human-centered approach to research the development, implementation, adoption and use of ethical and trustworthy artificial intelligence.

Ryoji Iwata/Unsplash


We are on the forefront of consumer behavior, decision-making biases and technology adoption research.

Let Us Collaborate

We are always striving to advance our knowledge – as well as yours.

Kindly contact us, and we take us time to discuss your proposal.

When pressing submit, you agree to our Terms and Privacy rules. We send you a SMS message for confirmation. Standard rates apply.

Martin Adams/Unsplash


In our spare time, we develop and maintain resources that help researchers achieve great things more easily.